MSI is continuously evolving and moving forward. To help guide us on this journey, we’ve created a set of guiding statements—our Purpose, Vision, and Mission.

5258竞彩 Simple yet powerful, these statements keep us fully engaged in the opportunity to contribute to the industry.

5258竞彩Our Purpose (Why we exist): To make dreams attainable.

Our company was founded on a beautiful ideal: We find joy in helping everyone make their dreams a reality. This Purpose applies to our suppliers and customers, to end-consumers, and to our own employees.


Our Vision (What we aim to achieve): To achieve growth at double the industry rate while expanding the size of the market.

We believe in our industry and its role in making the world a more beautiful place. As one of its leaders nationally, we have a responsibility to help shape the industry’s future and ensure its growth.

Our Mission (How we will achieve our Vision): We will achieve sustained growth through

  1. business innovation,
  2. a diverse assortment of affordable and accessible products
  3. geographic expansion
  4. attentive partner support, and
  5. a culture of respect and teamwork.

5258竞彩Our mission is ambitious, wide-ranging—and attainable, through dedication and hard work. Together, we know we can achieve it.